A continuity plan is an excellent way to add value to your business. Not only does it minimize costly downtime, thereby mitigating damage to your bottom line in the event of a catastrophe, it also demonstrates to investors that your business is able to cope with whatever is thrown at it. A continuity plan is a clear signal to investors that you have a plan in place for emergencies, and it can make you a more valuable and reliable investment than your competitors.
As a continuity plan can add value to your business, it is important to leverage it well. Always make sure that your continuity plan is factored in when asking your bank manager for a loan, when selling equity, or when putting your business up for sale. The bottom line is that by developing a continuity plan, you not only protect your business’s information and operations, you also protect its value, and that should be acknowledged by investors.